How Airlines Launch New Routes

DALLAS – If you often check our airline routes news, you may have noticed it is pretty common for airlines to stop flying to some destinations and to open new routes on a regular basis. Last week, Delta Air Lines (DL) revealed new flights from Atlanta (ATL) to Cape Town (CPT). What happens behind the scenes before such an announcement is made? We’ll take a look at the process of launching a new route, from market analysis to the inaugural flight. It would seem pretty easy to pick a destination on the world map and start flying there.